Crafting Product Experiences
That Deliver Real Results.

420+

I'm a UI/UX Designer specialising in product interfaces, UX strategy, and website design for SaaS companies.


I help teams turn complex digital workflows into clean, intuitive experiences - with strong visual craft, AI-augmented research, and a clear focus on outcomes that matter. I use AI tools like Claude and ChatGPT to move faster and research deeper, while every design decision remains mine.

I'm a UI/UX Designer specialising in product interfaces, UX strategy, and website design for SaaS companies.


I help teams turn complex digital workflows into clean, intuitive experiences - with strong visual craft, AI-augmented research, and a clear focus on outcomes that matter. I use AI tools like Claude and ChatGPT to move faster and research deeper, while every design decision remains mine.

Worked with companies like

After years of building across graphic design, 3D, and motion - every discipline deepened how I see, think, and design.

That foundation pushed me further into product design. Now I focus on the things that actually matter to users - creating experiences that don't just look good, but truly work for the people using them.

After years of building across graphic design, 3D, and motion - every discipline deepened how I see, think, and design.

That foundation pushed me further into product design. Now I focus on the things that actually matter to users - creating experiences that don't just look good, but truly work for the people using them.

UI/UX Designer

Saasgenie

2025 – Present

Design Specialist

Open Weaver

2022 – 2025

Multidisciplinary Designer

Whoa Mama Design Studio

2020 – 2022

UI/UX Designer

Saasgenie

2025 – Present

Design Specialist

Open Weaver

2022 – 2025

Multidisciplinary Designer

Whoa Mama Design Studio

2020 – 2022

UI/UX Designer

Saasgenie

2025 – Present

Design Specialist

Open Weaver

2022 – 2025

Multidisciplinary Designer

Whoa Mama Design Studio

2020 – 2022

Tools I use to
bring ideas to life.

Tools I use to bring ideas to life.

Design tools

Figma

FigJam

Framer

Webflow

Illustrator

AI tools

Claude

Claude MCP

ChatGPT

Workflow & research

Notion

Maze

Your questions
answered.

Email Me

01

What does your design process look like?

I start by understanding the user and the business goal — then move through research, flows, wireframes, and high-fidelity design. I document everything clearly so handoff to engineering is smooth and nothing gets lost.

02

What tools do you work with?

Figma is my primary tool for all UI/UX work. I also use FigJam for flows, Framer and Webflow for no-code builds, and Maze for usability testing.

03

Can you work with existing brand guidelines?

Yes — and I prefer it. Most of my work has been extending and improving existing systems while keeping them consistent and pushing quality forward.

04

Do you have experience with design systems?

Yes. At Open Weaver I built and maintained scalable component libraries in Figma across the Kandi and Studio platforms — covering tokens, naming conventions, and cross-team documentation.

05

What's the best way to reach you?

Email is fastest. You can also connect with me on LinkedIn — I respond within 24 hours.

Balakumar Ethiraj

UI/UX Designer

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Balakumar Ethiraj

UI/UX Designer