What is Design DNA?
The Core Challenge
The core challenge was to design a scalable system of 270+ modular website sections that AI could intelligently assemble into fully functional, branded websites. This meant building a design foundation that was both creative and systematic, allowing AI to adapt layouts across industries without losing design quality or user experience
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6 Core Challenge - Automation, while maintaining the soul of human-centered design.
Design Consistency
Maintaining a unified visual and UX language across all 270 sections.
Speed at Scale
Delivering hundreds of sections rapidly without compromising quality.
AI Integration
Seamlessly aligning design components with AI-powered content generation and behavior.
Universal Adaptability
Ensuring every section is flexible across various industries and use cases.
Automation
Reducing repetitive tasks through smart, scalable design workflows.
Time Constraints
Completing the entire design system within tight deadlines.
Intelligent Design Goals
Designing at scale demands more than just speed — it requires intelligence, consistency, and automation. Our goals are built to transform traditional workflows into dynamic, scalable systems that empower teams to launch faster, better, and smarter.
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Accelerate Design to Development Speed
Ensure Scalable Design Consistency
Enable AI-Powered Website Generation
Optimize Content to Live Workflow
Design Process
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Execution
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Tools & Setup
Figma, FigJam, Design System, Studio
Schema Setup
Section Naming, Component Mapping, Schema Layout
Accessibility
Responsiveness Behaviour, Standard Testing
AI Integration
Smart Tagging IDs, AI Generations, System Document
Research
Sparks
Laying the Groundwork with Insights - We begin by analyzing the competitive landscape and visual trends to uncover patterns that shape modern web design. This phase ensures every decision is grounded in real-world data.
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Competitor & Market Analysis
UI/UX Design Audit
Layout & Component Collection
Frameworks
Design Definition
Discovery Unlocked
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Section Categorization & Wireframes
Breaking Down the Website Into Clear, Actionable Section Categories — Each Backed by Comprehensive Wireframes That Capture Every Possible Element and Variation Needed for a Truly Scalable and Future-Proof
We carefully analyzed every page and feature to create well-defined section categories, ensuring each one had a unique purpose and no overlap. For each category, we developed master wireframes containing every possible element, state, and interaction, allowing the team to visualize how all scenarios would behave in real-world use. This provided a clear roadmap for both designers and developers, minimized ambiguity, and made future scaling effortless. It also meant stakeholders could sign off confidently knowing no design aspect had been left to assumption.
Content ID Mapping
Intelligent Content ID Mapping for Seamless AI-Driven Updates
Every content block and element was assigned a unique ID, enabling AI to recognize, replace, and update specific components without disrupting the overall design. This meticulous tagging system powers automated generation, intelligent recommendations, and effortless scaling for future updates across the entire library.
Refined Design Library
Converted final wireframes into pixel-perfect Figma components.
Built a centralized, reusable library to keep typography, color styles, and spacing consistent.
Removed redundant or overlapping components for efficiency.
Prepared assets for direct transfer into Studio with minimal adjustments.
— Path Understood —
Let’s Move Forward
Design Strategy & Section System Creation
We establish a strong visual and structural foundation that is reusable, accessible, and AI-ready—then bring it to life through 270+ atomic, responsive sections. Each section aligns to a flexible, schema-based logic, ensuring consistent UX, WCAG compliance, and scalable use for both designers and AI systems.
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30+
Section Categories Created
270+
Total Wireframes Built
50+
Design Variants Tested
70%
Time Saved in Build Phase
Turning Design Into a Real, Scalable System
We bring the system to life by implementing it in Studio (e.g., Framer or similar tools). Every component is built with structure and adaptability in mind.
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AI Gen Flow
Intelligence -
Behind The System
Our system goes beyond static templates. It’s powered by a deep understanding of design principles, structured metadata, and AI-driven logic. Each section is enriched with semantic naming, content tagging, and accessibility attributes—allowing AI models to interpret relationships, predict layout needs, and deliver context-aware designs instantly.
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