Intro
fwdDeploy sells post-sale revenue engineering — a service most buyers have never heard named. I designed and built the website end-to-end, and used AI to move from research to a live Framer build faster than the brief expected.
UX Research
Information Architecture
Wireframing
Branding
UI Design
Prototyping
Framer Build
CMS Architecture
Responsive Design
UX & Design Approach
fwdDeploy turns post-sale chaos into systems. I designed and built its website end-to-end to do the same thing — take an unfamiliar category and make it feel structured, credible and inevitable. Research and IA first, AI to compress the slow parts, then a hand-built Framer site.
Scope
Shipped
In Build
Brand System Into One
Indigo, Total Restraint.
The first drafts looked like every other SaaS startup — and a wary buyer reads "startup" as "risk." I rebuilt around a single indigo, a near-mono palette and Geist Mono on every label, so the brand reads as engineered, not marketed.
Auditing Color Science & System Architecture
Text Scale Analysis
Medium
Semibold
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvqxyz
0123456789
20+ Styles
Light
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvqxyz
0123456789
Color Scale Analysis
#EA3A66
#553EDF
#553EDF
#F4F3F8
%
Faster To Production
Using AI to compress research synthesis, IA drafting, copy and prototype variations cut my design-decision time by roughly 60% — so the effort went into judgement, not busywork.
AI In The Workflow
Faster Decisions
AI didn't design the site — I did. It removed the friction around the decisions, so I could explore more options and still ship.
The Tool Directory brain
The Tool Directory isn't a list — it's a relational system. Each tool is one CMS entry whose fields drive the page, the filters and what shows up next, automatically.
Advanced CMS, with logic
If category = "Success"
The tool inherits CS Ops styling and surfaces inside the Customer Success solution page.
If user filters by pricing + ops
Linked references resolve matching tools and rank related entries on each detail page.
On new tool added
Detail page, breadcrumb and "related tools" generate from one template — zero manual layout.
More Pages Coming Soon
THE RESULT
