UX/UI Design

Building FwdDeploy's Web Presence from Zero to Live

A complete website design and development project for FwdDeploy — built end-to-end in Figma and Webflow with no developer dependency. Covers homepage, blog layout system, CMS architecture, responsive forms, and an interactive flywheel animation that brings the brand story to life.

Client

Role

Tech Stack

Year

Project description

A complete website design and development project for FwdDeploy — built end-to-end in Figma and Webflow with no developer dependency. Covers homepage, blog layout system, CMS architecture, responsive forms, and an interactive flywheel animation that brings the brand story to life.

A complete website design and development project for FwdDeploy — built end-to-end in Figma and Webflow with no developer dependency. Covers homepage, blog layout system, CMS architecture, responsive forms, and an interactive flywheel animation that brings the brand story to life.

Breaking down the project

Process

Challenges

The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.

The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.

Solutions

Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.

Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.